Tips for Copywriting That Converts with Shondell Varciana

In this episode of the Balance Boldly Podcast seating with Naketa Ren Thigpen let’s welcome Shondell Varciana, she owns and operates Varci Media. A writing company in Atlanta, Georgia that helps financial institutions save time by writing content that speaks to their target customers. Shondell has transformed her clients’ blogs into a solution provider. 

 What you will learn

•  How to correct misconceptions with great copywriting.
• Creating content about what your audience is talking about and bet with them on their journey.
• How great copywriting can help you create quality relationships with your ideal customer.

 More about Shondell Varciana

Shondell Varcianna started working in the banking industry in 1998 at BMO Bank of Montreal. She worked in several different positions, including being a mortgage loan originator, where she underwrote million-dollar mortgages per week and exceeded weekly targets by 130%. 

In 2006, she left BMO and started working at Canada Mortgage & Housing Corporation (CMHC). An insurance company that insures mortgages for banks.

While at CMHC she managed an account of over 150 bank branches, 80 mortgage specialists, and 25 underwriters, by developing and improving relationships with banks, credit unions, mortgage companies, mortgage brokers, and real estate agents.

During her time at CMHC, she paid off two mortgages of her own. The mortgage from the home she lived in and rental property.

A friend suggested that she start a blog to help others to pay off their mortgage. Soon after, Redbook Magazine and radio stations started contacting her wanting to hear her story.

That led to companies wanting to hire her to write for them.

Contact: Shondell Varcianna

www.varcimedia.com

https://www.linkedin.com/in/shondellvarcianna/

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 On the Balance Boldly Podcast, host Naketa R. Thigpen talks with ambitious women in business (and a few brave men) from a wide array of industries about their pursuit of success, how they face business burnout and what work/life balance looks like for them. Not your conventional self-help podcast, Balance Boldly uncovers real solutions to real problems afflicting real people at home and in the workplace, daily.

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