Newell Anderson is the Co-Founder and Principal Partner of Caccioppoli Anderson LLC, a boutique marketing firm specialized in creating dynamic, impactful marketing design and branding campaigns that seamlessly marry their client’s needs, unique style, quality, and personality. His role with the company includes extensive public relations, marketing campaigns, event planning, advertising, and developing strategies for branding that drive revenue for international and domestic organizations.



Newell joins me today to discuss how delegating tasks and hiring the right teams can help entrepreneurs and corporate executives avoid burnout. He explains how trying to “wear all the hats” in your organization or business can eventually lead to burning out, how to identify and hire the right teams, and the how periodically “stepping back” and taking breaks can impact your efficiency and happiness. He also explains why it’s critical for businesses to focus on incorporating personality and “the human touch” into their marketing and branding strategies and how developing a flexible plan of action can impact the success of your business. 

“You need to learn how to control what’s really important. You need to be able to prioritize your life just as you do your clients.” – Newell Anderson

This Week on the Balance Boldly for Ambitious Women In Business Podcast: 

  • How trying to do everything in your business eventually leads to burnout. 
  • How his company helps brands grow their business. 
  • The importance of focusing on building relationships to grow your business. 
  • How entrepreneurs can incorporate “the human touch” into their marketing and branding strategies. 
  • The importance of building the right team. 
  • How to identify and hire the right team. 
  • The importance of creating flexible plans and strategies that can adapt to changes in your business. 

This week’s Permission to Pause 

Go out and walk. Clear your head.

Thank you to our guest expert, Newell Anderson. 

To contact Newell and learn more about Caccioppoli Anderson LLC Go to 

You can also connect with Newell by phone or email: 

Phone: (917) 656-8142 


On the Balance Boldly Podcast, host Naketa R. Thigpen talks with ambitious women in business (and a few brave men) from a wide array of industries about their pursuit of success, how they face business burnout and what work/life balance looks like for them. Not your conventional self-help podcast, Balance Boldly uncovers real solutions to real problems afflicting real people at home and in the workplace, daily.    

If you like what you hear on the Balance Boldly for Ambitious Women Podcast, Please subscribe, rate and share to help us ensure the ambitiously bold and brave have access to valuable life, love, and business balance tools. 

Connect with me, Naketa R. Thigpen @balanceboldly on IG, Twitter, Facebook and YouTube 

Create Your Balance. Create Your Joy.  

Thank you for listening!

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